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Insights on AI search, GEO, and brand visibility

What is GEO? The Complete Guide to Generative Engine Optimization

Generative Engine Optimization is the practice of optimizing your online presence to increase visibility in AI-generated search results. Learn how GEO differs from traditional SEO and why it matters for your business.

February 10, 202612 min readBy Alex Chen

AI Search

How ChatGPT Decides Which Brands to Recommend

Ever wondered why ChatGPT recommends certain products over others? We analyzed thousands of AI responses to understand the signals that drive brand citations in large language models.

February 5, 20269 min read

By Sarah Kim

Technical GEO

Schema Markup: The Foundation of AI Visibility

Structured data is the language AI systems understand best. Learn how to implement schema markup that makes your content machine-readable and increases your chances of being cited.

January 28, 20268 min read

By Marcus Johnson

Technical GEO

llms.txt: Why Every Site Needs One

The llms.txt file is becoming the robots.txt of the AI era. Discover what it is, how to create one, and why it can significantly improve how AI models understand and cite your content.

January 20, 20266 min read

By James Okafor

Analytics

Measuring Your Share of Voice in AI Search

Traditional share of voice metrics do not translate directly to AI search. Here is how to measure, benchmark, and improve your brand presence across generative AI platforms.

January 12, 202610 min read

By Priya Patel

Optimization

5 Ways to Get Cited by Perplexity

Perplexity AI has become one of the fastest-growing AI search platforms. We break down the five most effective strategies for earning citations in Perplexity search results.

January 5, 20267 min read

By Elena Volkov

GEO Fundamentals

The 2026 GEO Audit Checklist: 40+ Checks for AI Readiness

A comprehensive checklist covering every aspect of Generative Engine Optimization. Use this guide to audit your site and identify the biggest opportunities for improvement.

December 28, 202515 min read

By Alex Chen

Strategy

How to Run a Competitor Analysis for AI Search

Your competitors might already be optimizing for AI search engines. Learn how to benchmark their AI visibility against yours and find gaps in their strategy you can exploit.

December 20, 20258 min read

By Sarah Kim